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Human Statue Bodyart created a bodypainted promotional model for the Coke Zero Brand. This helped in the launch and saturation and marketing and media campaign of Coke Zero, which many Australian and International news media companies covered. Coca-Cola was delighted with the results.
Coke Zero Launched in Australia
Coca Cola have launched their new product, Coke Zero, in Australia with a controversial campaign including a man riding on the top of a bus, a virtual movement launched on a blog, and pavement art. In January Coke launched its first TV ad for Coke Zero in Australia. Before the middle of February the ad had been withdrawn after complaints about modelling of dangerous behaviour.
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