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The Sydney Body Art Ride has become an important annual event in Sydney’s artistic calendar. Human Statue Bodyart has helped raise over $30,000 for Children’s Cancer Research and gives people a chance to be artists for the day by creating a unique living artwork, “The Human Rainbow.”
Cyclists are painted in groups of colour and ride to Maroubra Beach to rinse off in the surf. This event promotes inclusive community action and healthy, sustainable living.
It’s free and it’s an easy ride. Highest fundraiser wins a Gofa City Bike.
ADVERTISING
Body art is a powerful way to advertise products and services, using creativity that makes you look twice and really sends out a huge statement!
Examples include:
PRODUCT LAUNCHES, FASHION PARADES & EVENTS
Body art can be used in many forms for events and product launches to gain media attention and create a unique and eye-catching piece of art for guests to talk about.
Examples include:
FASHION PARADES
Body art can be used in fashion shows to accentuate designs in the form of: